
Robin wrote:I might also suggest that any "official" or home-made Obduction Tee-shirts going forward could include a larger (Longer wearing) version of the 2D bar-code. . . . Actually, I'm a little surprised that this doesn't seem to have been picked up by main-stream Marketing yet.
Floydman wrote:Robin wrote:I might also suggest that any "official" or home-made Obduction Tee-shirts going forward could include a larger (Longer wearing) version of the 2D bar-code. . . . Actually, I'm a little surprised that this doesn't seem to have been picked up by main-stream Marketing yet.
"Mainstream marketing" tried this with QR codes, but nobody wants to be bothered to bring up a QR code-reading app on their phones. It's much easier to just type in a URL.
Robin wrote:Floydman wrote:Robin wrote:I might also suggest that any "official" or home-made Obduction Tee-shirts going forward could include a larger (Longer wearing) version of the 2D bar-code. . . . Actually, I'm a little surprised that this doesn't seem to have been picked up by main-stream Marketing yet.
"Mainstream marketing" tried this with QR codes, but nobody wants to be bothered to bring up a QR code-reading app on their phones. It's much easier to just type in a URL.
I beg to differ. The QR codes are becoming ubiquitous. The first I really noticed how much so was a couple years ago when shopping for a car. Several of the local dealers had the codes on the vehicles, and you'd walk around the lots, scan a code with your phone or tablet, and immediately had the information on the particular vehicle.
This last year I've been seeing this more and more in various stores, where customers were getting the data on products from the Internet with codes specific to the product, not necessarily from the store or chain. Some of this was being done because the store price-matched certain other on-line suppliers such as Amazon. I also used this myself at the Penguicon convention this year, going to the website associated with something demonstrated during one presentation. Many magazine articles include them, and especially advertisers in my technical and manufacturing trade magazines. They've been doing this for several years.
Depending on the reader APP, it may automatically call up the browser and website, or you may have to tell it to open the page, but it was FAR simpler than calling up a browser and typing in a URL. Pull out the phone (If it isn't already out...), and one or two touches later, you have the link open.
belford wrote:My experience is that QR codes never took off, are already vanishing, and were only ever pushed by marketing departments.
So, yes, there is some cultural clash here.
Anna Catherine wrote:I know Cyan probably doesn't have the resources to produce and sell merchandise right now, but I think it would be cool if they would offer a t-shirt logo that fans could print out as an iron-on to make our own "official" Obduction shirts. It doesn't seem like that would take a whole lot in the way of resources (they could charge a few bucks to download it to offset the cost) and it would give them a bit of extra visibility. I'm sure I can't be the only fan who would wear an Obduction t-shirt but for whatever reason couldn't get one during the first round.
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